On October 18, 2023, Okta, a popular identity management company, disclosed that it had been hacked. The hackers were able to access the support accounts of a small number of Okta customers, and they used this access to steal session tokens for a small subset of those customers’ users. These...

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  • 5 November 2023

Google has recently launched a new feature in Search called Generative AI in Search (SGE). SGE is a powerful new tool that uses artificial intelligence (AI) to generate summaries and answers to users’ questions. SGE is still under development, but it has the potential to revolutionize the way we search...

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  • 5 November 2023

The Power of Guest Blogging: Unlocking Opportunities for Content and Connections Guest blogging, a practice where individuals or businesses contribute articles or blog posts to websites other than their own, has evolved into a formidable strategy in the realm of content marketing and search engine optimization (SEO). This mutually beneficial...

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  • 31 October 2023

Introduction: In the world of digital marketing and search engine optimization (SEO), on-page optimization is a fundamental aspect that can significantly impact a website’s visibility and search engine ranking. It involves a series of techniques and best practices aimed at enhancing individual web pages to align with search engine algorithms...

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  • 30 October 2023

Google Analytics 4 (GA4) is the next generation of Google Analytics, and it is constantly being updated with new features and improvements. Here are some of the latest GA4 updates: In addition to these specific updates, Google is also working on a number of other improvements to GA4, such as...

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  • 30 October 2023

Google Analytics 4 Updates Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It was launched in 2020 as a replacement for Universal Analytics (UA), which will be sunset in July 2024. GA4 is a significant update to UA, with a number of new features and...

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  • 30 October 2023

Introduction: Keyword search is the cornerstone of our online navigation. Every time we type a query into a search engine, we engage in a process that connects us with the information, products, and services we seek. Understanding how keyword search works is not only essential for digital marketers and website...

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  • 29 October 2023
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