Google’s Generative AI in Search: A New Way to Search

Google has recently launched a new feature in Search called Generative AI in Search (SGE). SGE is a powerful new tool that uses artificial intelligence (AI) to generate summaries and answers to users’ questions. SGE is still under development, but it has the potential to revolutionize the way we search for information.

SGE works by analyzing the vast amount of text and code that Google has trained its AI models on. When a user asks a question, SGE uses this knowledge to generate a summary of the most relevant information. SGE can also generate answers to more complex questions, such as those that require multiple steps or that require knowledge of different domains.

Currently, SGE is only available in the US (English-only at launch), but Google is working on expanding it to other languages and regions. SGE is also only available in Google Search Labs, which is a program that allows users to try out new features before they are released to the general public.

Here are some examples of how SGE can be used:

  • A user can ask SGE to summarize a complex scientific paper or to explain a difficult concept.
  • A user can ask SGE to research a topic and to provide a list of relevant sources.
  • A user can ask SGE to compare and contrast different products or services.
  • A user can ask SGE to write a creative piece of content, such as a poem, a story, or a code snippet.

Benefits of SGE

SGE offers a number of benefits to users, including:

  • More comprehensive and informative answers: SGE can generate summaries and answers to questions that are more comprehensive and informative than what traditional search engines can provide.
  • More natural and conversational search: SGE allows users to search for information in a more natural and conversational way.
  • More personalized search results: SGE can personalize search results based on the user’s individual needs and interests.
  • More creative search experiences: SGE can be used to generate creative content, such as poems, stories, and code snippets.


SGE is a promising new technology that has the potential to make Google Search even more helpful and informative. As SGE continues to develop, it is likely to play an increasingly important role in the way that we search for information.

Google AI blog post on SGE:

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