Google Analytics 4 Updates

Google Analytics 4 (GA4) is the next generation of Google Analytics, and it is constantly being updated with new features and improvements. Here are some of the latest GA4 updates:

  • New audience builder: GA4 now has a new audience builder that gives you more flexibility and control when creating audiences. You can now use new dimensions and metrics in the audience builder, and you have more options for controlling event value and event count. You can also match between two dates to create more targeted audiences.
  • Improved conversion modeling: GA4’s conversion modeling capabilities have been improved to help you get a more accurate picture of your conversions, even if data is missing or incomplete. This is especially helpful for businesses that are using cookieless measurement solutions.
  • New integrations: GA4 now integrates with a variety of new platforms and tools, including Google Ads, Google Marketing Platform, and Shopify. This makes it easier to connect your data across different platforms and get a more holistic view of your customer journey.
  • New reports and dashboards: GA4 is constantly adding new reports and dashboards to help you get insights into your data. For example, the new “Purchase behavior” report provides insights into how customers are moving through your checkout process, and the new “Audience insights” dashboard provides insights into your audience demographics, interests, and behavior.

In addition to these specific updates, Google is also working on a number of other improvements to GA4, such as making it easier to use and more customizable.

How to get started with GA4

If you haven’t already, you should start using GA4 today. It is the future of Google Analytics, and it offers a number of advantages over the previous version of Google Analytics.

To get started with GA4, you can create a new GA4 property or upgrade your existing Universal Analytics property to GA4. Once you have created a GA4 property, you will need to add the GA4 tracking code to your website or app.

Once you have added the GA4 tracking code, you can start collecting data. You can then use the GA4 interface to analyze your data and get insights into your customers and their behavior.

Tips for using GA4

Here are a few tips for using GA4:

  • Use GA4 setup assistant: The GA4 setup assistant can help you get started with GA4 quickly and easily. It will guide you through the process of setting up your GA4 property and adding the tracking code to your website or app.
  • Use the GA4 demo account: The GA4 demo account is a great way to learn how to use GA4 and explore its features. You can access the GA4 demo account by signing in to Google Analytics and clicking on the “Demo account” link in the top right corner.
  • Take advantage of the GA4 learning center: The GA4 learning center is a great resource for learning about GA4. It includes a variety of articles, videos, and training courses.
  • Use the GA4 community: The GA4 community is a great place to ask questions and get help from other GA4 users. You can access the GA4 community by clicking on the “Community” link in the top right corner of the GA4 interface.


Google Analytics 4 is a powerful tool that can help you get valuable insights into your customers and their behavior. If you haven’t already, you should start using GA4 today.

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